Skip to main content

One minute please...

Paid Search Training

Using AdWords to Grow Your Business

Introduction to our training

Our training courses are designed for the people doing the job. They are fun, hands on and engaging. We will teach you the essential skills you need to get the job done.

On this course you will:

  • Learn how to drive more conversions to your website
  • How to reduce your costs and wasted budget
  • How to measure the performance of your campaigns
  • The key optimization strategies we use on our accounts

Professional, knowledgeable and shows great initiative. I would work again with Michael at the drop of a hat.

grade grade grade grade grade
Sarah Bennet - Head of Advertising Operations - Ad Pepper Media
Workshop Location Date Price Book Now
Google AdWords Training Workshop Vancouver 24th February 2017$295 CAD Book now

Moving Forward With AdWords

This AdWords workshop is for those already running AdWords campaigns in-house or wanting to keep an eye on what their third party agency are doing.

We cover the fundamentals of AdWords and how to make the most of the tools & features. You learn how to plan and strategise your campaigns before delving into the reporting and optimisation tools.

You will learn our top tips and hints, successful keyword optimisation, attribution models, bidding strategies, and using Google Analytics to maximise return on investment.

By the end of the workshop you will feel confident tackling your next campaign and pushing it to maximise results. You will be knowledgeable in all the key areas and confident talking with others about how to take advantage of the features.

Download the course details here

  • Getting started with AdWords
  • Identifying objectives and planning campaigns
  • Structuring an account to maximise returns
  • Building re-marketing campaigns
  • Creating audiences
  • Building and optimising Google shopping ads
  • How to take advantage of the advanced campaign tools
  • How to use AdWords editor
  • How to analyse and optimise your data
  • Analysing paths to conversion, attribution & assist
  • Creating a mobile and tablet strategy
  • Optimisation strategies and best practice
  • Reviewing effective campaign strategies

Our Facilities

Our facilities are modern and comfortable with the latest technology to ensure the best learning experience. We have huge presentation screens, comfy seating , air con and a relaxed atmosphere.

The Lunch

Eating and drinking the right things can help you learn. So we offer complimentary food and drink all day. We pick great food from local people in our area. Also, if cake helps you learn, we have plenty of that too.

The Trainer

Michael King is an experienced Google AdWords trainer and practitioner. He has worked for digital marketing agencies on real client accounts for many years. His hand on, practical approach to training gives delegates the experience they need to learn fast.

Vancouver Office

Vancouver train station is a 15 minute walk away. The down town car park is a 5 minute walk away and Vancouver airport is 40 minute drive away.
There’s always a ton of cool stuff happening at our Vancouver office. We have great training rooms and plenty of space available to help us set the tone for a perfect training event.

210 - 128 West Hastings St



V6B 1G8

+1 (778) 228 3431

Case Studies

Red Search Star logo on star background made of arrows

We prepared a number of hands on workshops for the team. Starting right at the beginning with the fundamentals of Google Analytics through to advanced data analysis and optimi..

Read More

White Eduserve logo on purple background

We conducted a full audit off the Google Analytics account. We worked closely with the web dev & marketing team to setup custom dimensions, content grouping. We created a new ..

Read More

Legoland Florida logo in front of a sun

Bespoke code & Google Tag Manager provided an effective tag management, tracking & reporting solution. We provided technical consultancy, project management & developed the co..

Read More